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FAQ

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Q:

What is the Tournament of Roses Association?

A:
The Tournament of Roses Association is a non-profit volunteer-driven organization that presents the annual Rose Parade and the Rose Bowl Game, as well as a number of related events.
Q:

How do I become a member of the Tournament of Roses Association?

A:
Prospective members must live and/or work within 15 miles of Pasadena City Hall and must be willing to commit time to serving as a volunteer, including on New Year’s Eve and New Year’s Day. For a full list of eligibility requirements, visit the Membership page on the Tournament of Roses website.
Q:

How long does the Rose Parade last?

A:
The Rose Parade is about 2 hours long from any given point along the route.
Q:

How can I ride on a float in the Rose Parade?

A:
Float riders are determined by the individual float participants and/or their float builders. The Tournament of Roses Association plays no role in determining who rides on any given float.
Q:

How can I obtain a DVD of the Rose Parade?

A:
The Tournament of Roses Association does not own the rights to any television broadcasts of the Rose Parade, and the Association does not produce its own DVD for sale to the public. You can contact the stations/networks that broadcast the parade but their sales policies vary and there may be costs. This information is true of the most recent Rose Parade as well as previous Rose Parades.
Q:

Who can I write or call with an idea for the Grand Marshal?

A:
Each year’s president of the Tournament of Roses has the privilege of selecting the Grand Marshal, as well as the theme for the parade.
Q:

Can I help decorate floats?

A:
Float builders are generally happy to have volunteer assistance for float decorating but they each have distinct needs and policies. Links to the different float builders are available on our website.
Q:

When can I stake out a spot along the route?

A:
Individuals can begin reserving space along the parade route beginning at noon the day before the parade.
Q:

Can I bring a cooler if I’m going to watch the parade from the street?

A:
Coolers are permitted for sidewalk viewing, but not in grandstand seats. Prohibited items along the route include: tents, sofas, ladders, scaffolding, sticks, poles, weapons of any type. Bonfires are not allowed but small, professionally-manufactured barbecues elevated at least one foot off the ground are allowed on the sidewalk.
Q:

Which underpass do the floats travel under?

A:
The floats must be able to travel under the 210 Freeway Bridge on Sierra Madre Blvd. on their way to Post Parade: A Showcase of Floats at the end of the Rose Parade.
Q:

What is the height limit for a float to pass under this overpass without having to fold?

A:
The height limit of the overpass is 16’-6”. Any dimension in excess of the standard 16’-6” height requires prior approval from the Design Variance Committee within the Tournament of Roses.
Q:

On average, at what speed do the Rose Parade floats travel?

A:
The Rose Parade floats travel at approximately 2.5 miles per hour.

Float

Q:

How do we enter a float in the Rose Parade?

A:
Any organization or company may submit an application to sponsor a float in the Rose Parade. All applications are reviewed by the Tournament of Roses Executive Committee.
Q:

How do you decide what floats to accept as part of the Rose Parade?

A:
The Tournament seeks to maintain a balance of corporate, civic, non-profit, and international entries. New participants vary every year depending upon vacancies created by another organization's departure.
Q:

When are new applicants officially invited to participate in the upcoming Rose Parade?

A:
Official invitations are sent to new float participants after being reviewed by the Tournament of Roses Executive Committee typically within 45 days of the application submission. Generally, invitations are extended in the spring, or about eight months in advance of the Rose Parade.
Q:

How many floats are in the Rose Parade?

A:
Approximately 45 floats participate in the Rose Parade each year. Television broadcasting of the Rose Parade and considerations related to the start time of the Rose Bowl Game® make it necessary to limit the number of participants.
Q:

What does a float cost?

A:
For a high quality float, design and construction costs vary and generally begin at approximately $275,000. Costs can be higher or lower depending on sophistication of design, degree of animation and the variety of floral materials. The Tournament considers floats with both smaller and larger budgets. The mutually agreed-upon cost for a float is an arrangement between the participating organization and a Tournament of Roses approved builder. The Tournament does not receive any of the funds allocated to the building of a float.
Q:

Are there additional fees?

A:
A float participant fee of $15,000 for commercial entries or $5,000 for non-commercial entries is a non-refundable participation fee paid to the Tournament of Roses and is not included in the builder costs. The participant fee is due within 30 days after the official invite has been received.
Q:

Who actually builds the float?

A:
There are four Tournament of Roses approved float builders. Each sponsor will be introduced to each builder and the sponsor will select the builder of their choice. An official float builder agreement is due within 60 days after receipt of the official invitation.
Q:

How long does it take to build a float?

A:
The professional float builders will begin float construction immediately after an agreement is signed. Construction lasts until approximately mid-December. The week prior to the parade, volunteers are assembled to apply the natural ingredients to the floats which will be completed on December 31.
Q:

May a float represent a company's product or service?

A:
Floats are considered to be messages of goodwill offered by corporations and non-commercial entities. The Rose Parade historically promotes floral creativity and design ingenuity in its floats, while downplaying overt commercialism. Floats relate to a broad, overall parade theme and prior to construction, the Tournament's design review committee approves each float design.
Q:

What are the benefits of participating with a float in the Rose Parade?

A:
The Rose Parade is among the largest special events in the world and is highly publicized. The Tournament of Roses Marketing and Communications team works with participants to guide and assist in their own marketing and public relations plans. The Rose Parade airs nationally to an audience of more than 50 million viewers and is broadcasted internationally in more than 170 countries. The parade garners a LIVE audience of more than 700,000 spectators annually.

Band

Q:

How long have bands been performing in the Rose Parade?

A:
The Rose Parade’s musical tradition dates back to 1891 when the Monrovia, Calif. City Band joined the procession of flower-covered pony carts in the second Tournament of Roses Parade.
Q:

How many bands have performed in the Rose Parade since its inception?

A:
Since 1891, hundreds of thousands of musicians have made the famous march through Pasadena on New Year’s Day.
Q:

How are bands selected to perform in the Rose Parade?

A:
Bands are selected based upon a variety of criteria including musicianship, marching ability, uniqueness and entertainment value. In addition, bands with the ability to perform field show maneuvers while marching are preferred. There is no band size requirement.
Q:

How often are bands eligible to march in the Rose Parade?

A:
Other than a few annually recurring participants, bands are eligible to march in the Rose Parade once every four years. However, bands may still apply in successive years if they were not invited to participate.

Equestrian

Q:

How long have equestrians been performing in the Rose Parade?

A:
Since 1890, equestrians have been participating in the Rose Parade. Carriages decorated with flowers and pulled by horses appeared in the early parades.
Q:

How are equestrians selected to perform in the Rose Parade?

A:
The Tournament of Roses looks for equestrian groups that exhibit unique breeds, tack and costumes and offer outstanding entertainment value.
Q:

What are the expectations of equestrians selected to participate in the Rose Parade?

A:
In addition to performing in the Rose Parade, The Tournament of Roses expects all equestrians to participate in Equestfest, an equestrian performance on December 29. This popular event is a chance for equestrian groups to display their showmanship, tricks and drills. As a performance alternative, an exhibit or demonstration is also welcome.

Media

Q:

Who is allowed to register for the portal?

A:
Official Rose Parade broadcasters and members of the media with the intent to cover the Rose Parade may request access to the portal.
Q:

Who should we contact for more details about information posted within the portal or to fact check information?

A:
Each participant profile includes contact information, and this person would be the best resource for additional information about a particular participant. Many times the official float builders also have more details about a particular float participant. Click here for more information on builders.
Q:

Who should we contact if we want to schedule media interview with a participant?

A:
To schedule an interview with a parade participant, contact the participant or the official float builder directly.
Q:

Who should we contact if we want to schedule a media interview with the Tournament of Roses President, Royal Court or Grand Marshal?

A:
Contact the Marketing & Communications Department within the Tournament of Roses at 626-449-4100.
Q:

How do I request media credentials to cover the Rose Parade?

A:
Media credential applications will be available from November 1 until December 15. Check back on November 1 for a link to the online application. The application also may be accessed on November 1 from the Tournament of Roses website.

Portal

Q:

Who should fill out the information within this portal?

A:
All participants (band, float, equestrian) accepted for the upcoming Rose Parade are required to fill out profile information on the Tournament of Roses portal. Also, members of the media must register in order to access detailed information about each participant.
Q:

How is the information used?

A:
The Tournament of Roses uses the information in many ways including accurately representing your group within the Rose Parade program and to all the broadcasters and media covering the Rose Parade. The portal is the main hub of information about each participant in the parade.
Q:

When am I able to input information into the portal?

A:
Starting in August, each participant may input detailed information into the participant profile. The deadline for information to be included in the official Rose Parade program is September 30. Information may be submitted after the deadline for use by broadcasters, but it will not be included in the printed Rose Parade program.
Q:

Is filling out information on this portal required to participate in the Rose Parade?

A:
All participants are required to input information before the deadline on September 30.
Q:

What if I run into problems using the portal or if I have specific technical questions?

A:
Contact Great Matter at info@greatmatter.com or at (310) 596 - 8020.
Q:

Is my information secure within the portal?

A:
Yes your information is secure, but it will be shared with media, broadcasters and official Rose Parade partners.